The latest installment in our free webinar program was a session on ‘Building your network to do good’. The discussion focused on basic community-building strategies and best practices. It centered around Marty Kearns’ approach to building networks, highlighting the importance of shared vision, story, social ties, communications, resource sharing, feedback and clear roles for all actors. Some highlights:

  • Know and reinforce your story and your vision at all times. People join a vision, not the tasks or details of a campaign.
  • Respect the importance of building social ties. Always structure in time for people to get to know each other. People join and stay with causes where they have friends.
  • Push power to the edges as much as you can. Structure leadership and responsibilities to support members in their functions. A successful network distributes power.
  • You probably already have most of the resources you need to put on events.
  • Use new technologies like blogs, wikis and Facebook to communicate. They can be really effective, they’re free, and they often combine social elements (see above for why this is important!).

    Shout out to everyone who joined the training, including those from the University of North Carolina, the Maxwell School at Syracuse University, Ohio State, Virginia Tech, and Bradley University.

    Stay tuned to our blog for announcements of upcoming trainings!